Formula DRIFT has announced online retailer Newegg as an official sponsor of its Livestream broadcast. Newegg branding and clickable links to Newegg’s selection of automotive products will be featured on Formula DRIFT’s website, Livestream and newsletter. Newegg will also provide digital content to be seen through the Formula DRIFT channels along with special promotions.
Upcoming Livestream events take place at the Evergreen Speedway on July 19-20, Texas Motor Speedway on September 13-14 and Irwindale Speedway on October 11-12. Formula DRIFT’s Livestreams can be viewed at www.formuladrift.com/live.
“Formula DRIFT fans and Newegg customers have a lot in common which is why we thought this sponsorship was a great fit for both of us,” said Jim Liaw, president and co-founder of Formula DRIFT. “We are happy to have Newegg on board for the rest of the season.”
In addition to featuring a comprehensive selection of computers and consumer electronics, Newegg also carries a wide selection of the latest and greatest automotive products for the Formula DRIFT fan. Through the company’s Newegg Marketplace program, professional sellers are able to market their automotive products in a range of categories such as car electronics, performance parts and accessories, replacement parts and exterior/interior accessories to Newegg’s 22 million registered users.
“We’re proud to sponsor Formula DRIFT’s Livestream broadcast and look forward to working together,” said Sophia Tsao, head of Newegg Marketplace. “We hope Formula DRIFT fans will take advantage of Newegg’s great prices and deals on automotive products.”